I thought I wanted to share with you where I see my business being in the longer run.

My vision is to be a small hub and spoke agency focussed on customer experiences and their lifetime journey.

Small means never big.

Hub and Spoke means I collaborate and bring partners in to help deliver for clients as required.

Focussed on the customer means I specialise helping only e-commerce stores.


My mission won’t change from what it is now.

To amplify ethical ecommerce businesses to twice their size each year, faster than their counterparts, to make the world a better place & secure the income of the people working for those businesses.


As such I owe it to you to explain what my values are. Everyday I journal and my “to do” list in Evernote has my 6 values as prompts which I write tasks against.

They start with the question:

What would make today great?

  1. Communication: Small, frequent, relevant, useful.
  2. Leadership: Like a Shepherd – lead the flock to green pastures, protect from wolves, keep things together.
  3. Commitment: If I am going to do something, I do it. It may take longer than expected but a deliverable is a deliverable.
  4. Resilience: I welcome obstacles, the unknown and resistance as they change me for the better.
  5. Creativity: Today is better when something that didn’t exist before does.
  6. Ethics: Fair, Sustainable, Respectful. Do what is right for long term.