Cabling Check & Replace Service

[ ]Create your Facebook Ads account using business.facebook.com.
[ ]Create your Google Ads account and tie it to the Google MCC.
[ ]Create your Google Tag Manager (GTM) account.
[ ] LinkedIn page tracking code install
[ ]Create your Google Analytics account.
[ ] Set up Google Analytics code & events on site with GTM.
[ ] Set up Facebook Pixels and Standard Events with GTM.
[ ] Create your first Website Custom Audience on Facebook.
[ ] Set up Google Remarketing Pixel using GTM.
[ ] Publish your GTM container and tags to the website.
[ ] Verify everything is setup correctly.

Abandoned Cart Remarking Campaigns

Any 3 of:

[ ] Instagram
[ ] Facebook
[ ]LinkedIn
[ ]Google Shopping
[ ] Google Display
[ ] YouTube
[ ] eCommerce or MSP cart abandonment copywriting & email set up

Landing Page Conversion Rate Optimisation

[ ] Install Hotjar
[ ] Set Up Heatmaps
[ ] Set Up Polls
[ ] 10 Point Lead Magnet Audit
[ ] Basic Copywriting Revision
[ ] Google Optimise Set up
[ ] 3 Rounds Of Split Tests

Lapsed Prospect Win Back Email Series