I will create and execute a 3 stage advertising funnel for your business that
- Makes cold audiences aware of your business.
- Engages these audiences
- Entices them to buy with a welcome series in email or messenger as applicable
- Remarkets to them.
We will audit what assets you already have available to advertise and what has worked in the past.
You will then be responsible for supplying the assets such as video or graphics.
I’ll help with the script or copywriting and give advice as to the video / graphics to support the messages.
I will then set up the campaigns, optimise by split testing & scale introducing to new targets & increasing budgets as appropriate.
We can advertise on multiple platforms
- Google Shopping,
- Google Search / Display,
- Pinterest or
Generally rules are:
- 2-5 ROAS = 0% increase in budget.
- 5-10 ROAS = 10% increase in budget
- 10+ ROAS = 20 % increase in budget
In return for growing your business I will take a performance commission of:
- 5% of Ad Spend for 2-5 ROAS
- 10% of Ad Spend for 5-10 ROAS
- 15% of Ad Spend for 10+ ROAS
To ensure that I am not wasting my time and yours here are some minimum requirements.
- Pre-Race Strategy Session must be completed.
- You will have to give value to the cold audience up front, have an opt in mechanism, & content for a welcome series before hard selling.
(You don’t walk up to strangers on the street and ask them to marry you do you?)
- ROAS is return on ad spend based on 7 day post click + 1 day post view attribution.
- Minimum Campaign Spend per campaign is $30 per day.
- Minimum Account Spend per month is $2500.
- Minimum Invoice is $300.
- Minimum 90 day term.