2018 Digital Marketer Down Under – Reading List Round Up.

 
It was great to attend this years Digital Marketer Down Under conference here on the Gold Coast. Here is my Digital Marketer Down Under Reading List.
 
Ryan Deiss and other speakers recommended a range of marketing books & resources. Together this these might help you sharpen your “T Shaped” Modern Marketer skills.
 
Digital Marketer Reading List
 

Hacking Marketing by Scott Brinker1. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker

 
A key lesson from the Online Retailer Conference in Sydney was the use of “Agile Teams” by major ecommerce players like:
  • The Iconic
  • Cotton On
  • Myer Online
Their cross functional teams:
  1. Define a problem to work on,
  2. Apply agile or lean techniques to develop solutions
  3. Test to see what works.
  4. Then rinse and repeat.
That was one of Ryan Deiss’s key points. Don’t make predictions like “In 5 years SnapChat is going to be the next Facebook”. Focus on finding what works now. Do that.
 

the agile marketer by roland smart2. The Agile Marketer: Turning Customer Experience into Your Competitive Advantage by Roland Smart

 
This covers Agile approaches but is more actionable, less theoretical. That appeals to me.
 

hooked by Nir Eyal3. Hooked: How to Build Habit-Forming Products by Nir Eyal

 
Does your business try to convince someone to buy something? If yes, then the field of consumer psychology is important to you. As a guy who is into habits & recurring revenue models this is appeals to me.
 

predictably irrational by Dan Ariely4. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

 
This is another book on consumer psychology. I suspect it will cover things like social constructs and taboos. Should be a little controversial and hope it a spicy read.
 

Influence by Robert Cialdini5. Influence: The Psychology of Persuasion by Robert Cialdini

 
I am not sure that I am going to go through over 10 hours on this one. I’ve read Yes! 50 Secrets From Th Science of Persuasion a couple of times and it was great. The Cialdini book Pre-Suasion might add and discuss the new lever of unity but time will tell.
 

Wizard of ads By Roy H Williams

6. The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H Williams

 
I’ve listened to this book in bits and pieces before and never in a constructive way. It is like a collection of radio ads or segments covering a human to human advertising principle a show. It’s entertaining and memorable. Roy is on the Pendulum Book team and that was a fantastic read a few years back. You can’t forget the 12 steps to intimacy once you have read that one.
 Fooled By Randomness by Nicholes Taleb

7. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb

 
This book helps us see biases that may effect our decisions with advertising. Tinkering before we have significant results. It’s set up as a story about investing on wall street. No that is the stomping ground of many big egos and be interesting to see how they get taken apart.
 

lean analytics by Harry Altman

8. Lean Analytics: Focus on Data That Really Matter for Your Business by Harry Altman

 

This book ties everything together. What moves the needle for what matters and how do you focus on what is important. Looking forward to this one and I can get be a bit a data nerd sometimes.
 

The One Minute Millionaire by Mark Victor Hansen

9. The One Minute Millionaire by Mark Victor Hansen & Robert G. Allen

 
I’ve got a hard copy of this 2 books in one. It’s a mindset and strategy book that I need to read again. Sonya Keenan made the point we already have enough to be successful. Everyone is your partner, even your competitors.
 

Intimate behaviour by desmond morris10. Intimate Behaviour by Desmond Morris.

 
This is an old 1971 book by a Zoologist. It talks about the 12 step process of how to develop an intimate relationship. It is relevant to marketers today as serves as a guide to follow putting value ahead of the sale.
 

11. Classic advertising books.

No need for introduction to these.

12. Perpetual Traffic Podcast episode #64

 
Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message.
 
It was interesting to hear the description of the flawed hero’s journey. It’s important to how we position ourselves and brands as the guide not the hero.
 

Wrap Up

 
So that is a lot of reading listening to do.
What did I miss? What have you read and loved? Any key takeaways you want to share if you were there?
 
Please leave a comment below or give this a thumbs up.
 
Thanks
Ant
 
 eCommerce Growth Idea Checklist
 

Ant
Ant

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